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Art Print Pricing Formula: Cost-Plus That Covers You

Pricing prints is where most artists first learn that making art and selling art are different skills — and the good news is the maths is learnable. The cost-plus formula is the honest backbone: add your per-print material cost to your design and setup time divided across the run, then double it, and you have a retail price that covers everything and leaves a real margin. This calculator runs that formula with your numbers: the materials each print actually costs, the hours you spent designing and setting up the run, your hourly rate, and the size of the edition. You get the true unit cost, the suggested retail price, your profit per print and per full run. The verdict is blunt about the two traps — pricing from materials alone (which makes your time free forever) and pricing from hope (which ignores your costs) — and it points to the Selling Hub at selling.phyrenix.com for the marketplace, shipping and customer-service side of turning prints into income.